Understanding the Salesforce Ecosystem

Consleague is part of the Salesforce partner ecosystem, a global network of experts with the ability to enhance the value of Salesforce for every kind of business.

There are over 150,000 registered Salesforce partners in the ecosystem and that number is getting bigger every day. In this blog we’ll provide a brief overview of the Salesforce ecosystem and explain how you can maximise the potential of your business by working with a Salesforce partner like Consleague.

What is the Salesforce partner ecosystem?

The Salesforce ecosystem consists of a variety of firms and individuals all focussed on adding services, products and expertise to Salesforce. The Salesforce partner system is a uniquely integrated and well supported network of third-party providers, platinum-level consultants and experienced experts.

The community is a valuable pool of knowledge, technology and resources. Consleague, headquartered in London with offices across India, is a truly global enterprise that has been a member of the Salesforce partner ecosystem since 2009. As a partner there is a give and take, as Consleague has helped over the years to push consultancy expertise as well as draw on the available pool of knowledge.

How does Salesforce support the partner ecosystem?

Salesforce contends that their partner ecosystem is a “virtuous cycle that keeps giving back to itself”. To that end, Salesforce instituted initiatives like Dreamforce to celebrate the stand-out achievements of their partners around the world. Each year, they hold events to showcase new innovations and practices designed to help consulting partners make the most out of their business.

Alongside Dreamforce events, Salesforce also supports their partner ecosystem through their Salesforce World Tour, which serves as an exhibition of best practices, recent innovations and industry expertise. Since 2009, Consleague has utilised Salesforce support to provide the best service possible to partners around the world.

How to navigate the Salesforce ecosystem

With so many partners within the ecosystem, how does Salesforce interact with and regulate each service provider? And how do you choose a partner that is suitable for your business and your growth aspirations?

Salesforce tries to keep it simple. In general, partners are ranked by a points-based system that is informed by, among other elements, certifications and customer ratings. There is a chance for excellent service providers to make a name for themselves, and there is transparency that allows you to know exactly who you should work with.

In 2020, Salesforce introduced a new ‘Partner Trailblazer Score’, which measures a consulting partner’s contributions against Salesforce-set targets across four main categories: customer success, innovation, growth and lead. Now it is easier than ever to navigate the Salesforce ecosystem and find a partner.

Salesforce Partner Services from Consleague

Our experienced Salesforce consultants will help to find and tailor a solution that fits your business. We have plenty of experience when it comes to improving the digital infrastructure of a business and maximising potential. We can help you too!

If you’re interested in learning more about this subject or a Salesforce implementation, why not set up a call with one of our Solution Experts.