Embrace Digital Transformation In Business

Digital transformation (also known as DX) is about using digital technologies to improve your company’s process, culture and outcomes.

Although DX and technology go hand in hand, to truly embrace digital transformation, it’s recommended that your business makes wholesale assessments of operations on every level. Being ready to adapt and evolve is the key to business success and helping your company to be a contender in this digital age.

Want to Implement a Digital Transformation Strategy in your Business?

When is the right time to start your DX journey?

Companies will be at different stages in their business cycle. Some will be ready to start your DX journey, while others may need a bit more time before getting started on a digital transformation roadmap.

Indicators that your business is ready to embrace Digital Transformation:

• You are struggling to track your customers and you do not know the common attributes of your user base
• Monitoring and controlling your operative processes has become inefficient and your overheads are rising uncontrollably
• You don’t know what makes people excited about your product or service or how to communicate your value proposition
• You often run over budget and miss project deadlines
• You spend plenty on best-in-class systems but you are still slow to market and inefficiencies are halting business growth
• Your customer support team is overwhelmed, unable to incorporate feedback and deliver an acceptable service

Common DX Misconceptions

It is important to tailor your expectations when dealing with DX. Here are some common misconceptions that you should know before beginning your digital transformation strategy:

• DX is not about going paperless
• DX is not achieved by updating your applications or systems
• DX is not about tweaking your SEO strategy
• DX is not achieved by purchasing new CRM software

Digital transformation is about your company’s mindset and the willingness of every department to look at the needs of the business and adapt as required.

Focus on Digital Transformation Strategy

So, you think DX is right for you, but where should you start? We’ve highlighted four areas that you can focus on in order to begin your DX journey.

1. Understand your customer

Get to know what your customer values. Analyse your customer interactions and see how you can improve their journey. Respond to and incorporate their feedback.

2. Understand your operations

Assess your day-to-day operative strategies. Do you have the right structure in place? Are you making efficient use of resources?

3. People and culture

For DX to work, the people within the business need to be receptive to change. Is your workforce aligned with the culture you want to create?

Adopting new technologies and providing technical training is easier when people are open-minded and in a position to learn.

4. Assess your technology

Is your current technology up to scratch? This should be the last step because even the newest and best tech is useless if used inappropriately.

Once you have evaluated your customer’s needs and tailored your operations to serve them, then you can start bringing in the most suitable new technologies to optimise your systems.

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