Can Salesforce Help Your Business Climb?

The short answer is the same as the long answer: yes, Salesforce can help your business climb.  

With that cleared up, let’s examine the landscape. It’s a competitive environment. The one thing we advise is to keep positive customer relationships while ensuring your business grows. This is in itself a huge challenge, of course, but in order to cater to the needs of your customers in the best possible way, it’s crucial to understand their preferences, thinking, behaviour and limitations.  

Once you do, you can genuinely take your business a step further towards customer success.  

What is customer success? We define it as when the customer achieves the desired results or value post interactions with your business, that’s customer success. This isn’t to be confused with customer support – where you or your customer support team may merely handle or resolve issues.  

It may involve the proactive approach of reaching out to customers, anticipating problems before they occur and providing them with a tailor-made solution by assessing their issue from their point of view.  

A Customer Success Manager should form a direct relationship with the customer,  providing them with value-added services. This will help customers grow and achieve their goals while building a productive, beneficial relationship with the business.  

Which leads to the question… 

Why Would We Need A CSM? 

For the same reason, you would need anything else – because it contributes to your business being as successful as it possibly can be.  

A CSM’s role within a business environment is to provide a bridge between the company and the customers. In-depth knowledge of your customers’ business and excellent communication skills will allow a CSM to understand and help communicate various common customer psychology and behaviour to your sales, marketing and product teams.  

In turn, a CSM’s innate understanding of your business will aid them in providing impactful solutions and explaining the existing and ongoing benefits of your business to your customers, such as keeping them updated about your business, their expiration and renewal dates, new product versions etc. This kind of attention is crucial to customer trust and loyalty.  

Customer Success Managers can use Salesforce effectively to help customers achieve business value faster and work more efficiently. By leveraging Salesforce, CSM’s can stay connected to the customers and help positively achieve their desired goal. No doubt applied to its fullest; Salesforce plays an instrumental role in taking organisational success further up the ladder by helping your customer base achieve success in their endeavours.

Better still, to discover the power of Salesforce for your business, get in touch with one of our Solution Experts and schedule a 30-minute call to discuss the options.