Why Should You Integrate Salesforce Health Cloud?
The healthcare industry is one of the largest in the world and, while healthcare services have priorities that make them just like any other business, there is one vital difference: customer satisfaction represents a lot more than a five-star review.
As in every industry, there has been a shift in recent years across healthcare, away from box-ticking patient management to a sharper focus on patient relationship management. This is in part due to the strain of the COVID-19 pandemic, which prevented professionals from seeing their patients in person while also increasing the demand for healthcare services and advice.
Salesforce Health Cloud is the perfect solution to this shift, as it allows your service to handle each patient’s entire healthcare journey in one place. Teams can work more collaboratively, patient-doctor communication can be improved, and the best, most successful healthcare possible can be delivered.
6 Benefits of Salesforce Health Cloud for Healthcare Organisations
1. Complete Patient View
At its heart, Salesforce Health Cloud is a CRM designed to store and manage all patient data. All information relating to a patient is kept in one place and can be accessed only by those with permission. Cloud technology keeps patient data safe, while also connecting every healthcare professional who is invested in each patient’s case with one another and the data they need. Doctors can view and assess everything, from care plans to recent communication, in order to speed up and improve the patient’s access to treatment. Health Cloud can also be connected to medical devices that track health stats, allowing doctors to view real-time data on their patients.
2. Improve Patient Communication
Health Cloud’s mobile application opens up a seamless patient communication channel. Patients can fill in forms in advance of their appointment and submit them on their mobile devices, which saves time during face-to-face appointments. Omnichannel communication centralises all interaction with each patient, whether it’s via email, text, or on socials. As a result, patients receive a more complete, consistent service, and satisfaction rates improve.
3. Easy to Integrate
Salesforce is very easy to integrate into other systems, so it is likely that Health Cloud could slot right into your existing EHR, EMR, or ERP systems. This means that you can enjoy the benefits without having to consider steep implementation costs.
4. Manage Healthcare Plans
For healthcare providers and payers/insurance companies, Health Cloud’s ability to quickly build custom healthcare plans using informed insights is invaluable. Insurers can track services being used by a patient as they happen. Patients can access their own healthcare plan, track and/or update their progress, and view all appointment bookings on their phones. Doctors can assign caregivers duties and give them access to all relevant information via the app, all while keeping the patient in the loop automatically.
5. Make Informed Decisions
Health Cloud’s smart recommendation feature uses insights about healthcare plan success rates and patient history to advise doctors on which healthcare plans are likely to be applicable in new cases. Improved communication channels also help doctors check in with patients to get regular updates, rather than waiting for routine appointments, so better decisions can be made more efficiently.
6. Boost Success Rates
Overall, Health Cloud boosts success rates for patients, medical professionals, medical device manufacturers, and pharmaceutical companies alike, because it facilitates a better, more personalised healthcare service, where every patient receives the exact care that they need. Businesses reduce their operational costs by saving employees’ time and reducing data infrastructure, while also improving vital resources. The increasing strain on medical services can be partly combatted by preventative care, made possible by customised evaluations, patient assessments, and Einstein AI insights that allow doctors to foresee patient developments.
Each healthcare business will require a slightly different configuration of Health Cloud’s features, which is why it is essential to get expert help when integrating it with your Salesforce CRM. Read more about Salesforce for the Healthcare Industry.
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To learn more about how each of these benefits could help your healthcare organisation, schedule a call with one of our solution experts. Consleague’s Discovery Mapping Programme has the power to transform your healthcare business processes with a fully personalised digital strategy. To find out more about successful CRM implementation and Salesforce Health Cloud, book a free, no-obligation, 30-minute consultation.
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