Putting Customer-Centricity at the Heart of Life Sciences with Salesforce

Salesforce is widely respected as the best available Customer Relationship Management (CRM) software, regardless of industry. It follows, therefore, that Salesforce Health Cloud is the best in the Health and Life Sciences field too. 

Salesforce for the Life Sciences Industry

Just as any Salesforce CRM is designed to improve your customer relationships, Health Cloud is designed specifically to improve patient relationships when conducting clinical trials, running call centres, managing drug production supply chains, and more. 

Health Cloud improves the enrolment capabilities of therapeutic support programmes, encourages patients to stick to their treatment plans, and puts patient consent at the forefront. In a nutshell, patients become active participants in their treatment and are often encouraged to interact with their Life Sciences companies rather than defaulting to their clinical providers.

For Life Sciences organisations, Health Cloud can:

• Provide complete patient data and history
• Improve personalisation of patient communication
• Connect all aspects of the supply chain, from manufacturing through to sales
• Synchronise all third-party organisations, including facilities and insurers
• Give patients a user-friendly portal to monitor their appointments and communications

Managing Provider Relationships

Salesforce Health Cloud works just as efficiently as a Provider Relationship Management (PRM) system as it does as a CRM. This broadens its suitability within the Life Sciences field. As a result, it connects drug developers with a wide network of businesses that can help facilitate projects. 

Everyone from the marketing team to patient care services can use the Health Cloud platform to monitor development and trial progress, which reduces pressure on individual teams to keep everyone in the loop and speeds up every step in the supply chain. Even if providers are not part of the same network, they can still be integrated into the Health Cloud system. Patients can also use the platform to connect with insurers, identify facilities, and access the care communications they need.

What underpins all of these functions, however, is Health Cloud’s ability to exchange and share crucial data to aid in critical decision-making. Relevant information can be sent to and/or accessed by the necessary parties at any given time, without sacrificing data security. Salesforce’s integral security, plus third-party audits (including HIPAA compliance), ensure that information can be transferred between hospitals, GPs, pharmacies, and patients without risk of breach. 

Social Determinants

One of the key factors in modern healthcare is social determinants. Understanding the impacts of living environments on health, lifestyle, and risks, now sits at the heart of patient relationships and preventative care. Issues that stop patients from accessing the care that they need are critical and must be solved as quickly as possible. Salesforce Health Cloud plays a vital role in highlighting these determinants and suggesting the kind of intervention that might overcome them. The objective is to make accessing health care easier for patients by taking into account their living environment and demographic, through better communications, more personalised treatment plans, and even by providing them with a means of reaching appointments.

Health Cloud Outside of Life Sciences

As the name suggests, Salesforce Health Cloud is designed to cater for more than just the Life Sciences industry. At its heart, it is a CRM built with patients in mind. This means that it is a popular solution for medical and caregiving organisations, as well as those that deal with medical information without offering medical help (for example, manufacturers of wearable technology). Find out more about why you should integrate Salesforce Health Cloud, or get in touch with us directly for a personalised integration solution.

How can Health Cloud help you?

Consleague’s Discovery Mapping Programme helps you get the most out of your CRM. Our solution experts will put together a long-term strategy that will help you boost productivity, efficiency, and therefore the services your organisation can offer. To discuss how our Discovery Mapping Programme could benefit you, book a no-obligation 30-minute call with one of our specialists.

Learn more about how we provide the Health Care Cloud to companies in the Healthcare & Life Sciences industry. Read how we work with Clinics, Healthcare & Life Sciences to streamline business operations and digitally transform the way it works.