5 Best Features of Salesforce Health Cloud
Salesforce Health Cloud is a CRM system designed specifically for health and life sciences. Its popularity arises out of the tools it offers, which have been built to provide solutions to processes, tasks, and problems that are unique to this industry.
Though the possibilities with Health Cloud are endless, with plenty of room for customisation and modification, there are a few key features that will serve every health and life sciences organisation.
Here are 5 of Salesforce Health Cloud’s Best Features
1. Interoperability
Many healthcare organisations rely on multiple systems that serve different purposes and handle different parts of each patient’s journey. With Health Cloud, you can connect all of these systems together using Health Level 7 APIs, and build dashboards and reports that pull together information from every single one. As a result, healthcare professionals can view a full picture of each patient’s progress, treatment plan, and situation in one place.
2. Tableau CRM
In addition to displaying disparate data in one centralised view, Health Cloud can interpret this data to improve patient healthcare plans, using Tableau CRM. Formerly Einstein Analytics, Tableau analyses patient outcomes, demographics, and potential, to refine treatment plans and increase success rates.
3. Personalised Communication Options
Rather than communicating with different patients via different channels, Health Cloud brings all of these channels together and allows you to personalise emails, texts, etc., depending on each patient’s treatment plan or preventative care plan. Patients can specify the channels they prefer to be contacted via, and medical professionals can honour this in a more automatic way, without having to change application.
4. Personalised Health Timeline, Care Plan, and Householding Map
These three features, though notable in their own right, come together to form a streamlined patient journey that can be adapted and personalised at every stage. Simple drag-and-drop workflows ensure that plans move along at an improved speed, with as much automation as possible. Analytics predict which individuals are likely to need what treatment, based on logged personal lifestyle and demographic data. And, authorised professionals from multiple organisations (including insurers and surgeries) can access the same, up-to-date information wherever they are.
5. Salesforce Shield
Salesforce Shield, though not integrated into out-of-the-box Health Cloud, provides the level of data protection that is required for healthcare organisations. The prospect of sharing data with other organisations, and introducing new software and connectivity, does not need to equal an increased risk to data security. Organisations that use Shield will comply with HIPAA and HITRUST as standard. All data is encrypted, and only authorised users can access certain records.
One of the best things about Salesforce Health Cloud is that, along with the features listed above, there are countless apps available on the AppExchange that can further enhance your CRM system. Salesforce developers understand that every organisation is unique, so solutions need to be unique too.
To speak to a Salesforce expert about implementing Health Cloud or enhancing your Salesforce system, book a free 30-minute consultation today. We can talk you through our Discovery Mapping Programme, and demonstrate the ways in which clever, focused development can encourage greater productivity in your day-to-day processes.
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