Team Engagement Matters: The Importance of Employee Advocacy
As we embark on our marketing campaigns, it’s more important than ever to engage and interacting with our social channels is a crucial part of ensuring our content becomes as far-reaching and impactful as possible.
Team engagement matters because when we’re emotionally invested in our company, we’ll do everything in our power to help it along and succeed.
Let’s see how:
- Increase in profitability: the bottom line is always paramount. A fully engaged workforce will outperform a disengaged workforce any day. Numerous research studies back this assertion.
- Improved retention rates. It’s common sense that those of us who are most engaged are less likely to leave jobs and search for new ones – and increased retention rates lead to lower recruiting and hiring costs, which helps boost morale.
- Boost workplace happiness. Only 12% of employees leave a position because they’re chasing a fatter paycheck. Many of us seek recognition for our efforts and contributions—not necessarily a raise—and are a lot more satisfied working for companies that emphasise timely feedback and praise.
- Higher levels of productivity. A Gallup poll analysing more than 1 million companies found that teams with highly engaged employees outperformed similar groups with disengaged employees – so we need our teams to be more engaged than theirs!
- More innovation. If we’re engaged, we are naturally more open to innovative ideas and new tools. We’re thinking about ways to enhance the work we do rather than just performing the bare minimum required. This attitude is a prerequisite for innovation and a key driver in the team and the company’s success.
- Connected employees. Fostering connections between us, our customers, and each other is another bedrock of our continued success. We’re a part of something much bigger, and subsequently, we all need to make ourselves and each other aware of that. A connected culture encourages communication and leads to an increase in productivity.
- Improved communication. If we’re engaged, we are more likely to communicate openly with our colleagues than those who are disengaged.
- More collaboration. When we communicate, we are more likely to collaborate. Collaboration leads to a reduced workload for overburdened teams and can diffuse and decrease conflict. Thanks to Salesforce, collaboration is now much easier.
- Commitment to the company. If we’re engaged, we are more likely to remain committed to the company’s business, which leads to greater efficiency and success.
- Improved recruitment rates. A workplace known for its engaged workforce will attract highly productive employees like us who will be as engaged as our current teams. Not to mention that happy, connected employees are far more likely to recommend us to friends and acquaintances.
For these ten reasons and more, employee engagement is perhaps the most critical ingredient to achieving our company’s top goals.
So, now we know why, let’s make sure we are all sharing, liking and following all of our social media page content!
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