How to Improve Your Marketing Efforts and Customer Journeys with Salesforce

The best marketers working today are focused on implementing customer-centric initiatives. This is a tough task because it requires you to understand your customer base, identify potential customers and create something authentic. 

To achieve their goals, many marketers use a CRM because it provides the data, the connections and the insights to make positive changes. 

How can you use a CRM to increase the effectiveness of your marketing efforts and improve your customers’ experiences? 

Your Customer

Firstly, you need to form a single view of your customer. When you have a sporadic and unconnected system, it is difficult to organise your marketing data. Before making any dramatic changes, you need to unify your marketing data. This can be achieved quite simply with a CRM like Salesforce. 

Every part of your organisation should be seamlessly connected. With a CRM, you can make sure your customers receive a consistent experience across every touchpoint. You can minimise the possibility of repeatedly sending out the same advert to a customer. 

You can make your service interactions feel authentic and you can create tailored experiences. Ultimately, a CRM can help you to focus on what matters: your customer. 

Making the most of Salesforce

Every company will use a CRM differently. In order to get the most out of a CRM like Salesforce, you need to tailor and implement it in a way that suits your business. 

When you receive data from your CRM, you will be able to create customer-centric strategies. For example, Salesforce’s Marketing Cloud solution integrates with your Salesforce CRM and allows you to have a unified record of marketing, sales and service data. This will enable you to build trustworthy customer relationships and anticipate your customer’s needs. 

Lead with Artificial Intelligence

You can supercharge your marketing efforts with sophisticated artificial intelligence. AI is the key to unlocking the potential of your business and paving a path toward success. 

One of the most exciting elements about AI usage in CRMs is that you are able to know your customer better. When using Salesforce, AI will enable you to combine behavioral and demographic data with each customer’s history. This will help you to create personalised experiences and tailored content for each customer. 

According to Salesforce’s 6th State of Marketing Report, marketers’ use of AI has skyrocketed in the past couple of years. Clearly, now more than ever, you can innovate and automate fast with AI across Salesforce. 

Let Data Drive Your Decisions

Data can help you to reach informed decisions that will drive your business forward. A CRM system, like Salesforce, will allow you to focus on your customer and improve their experience. In turn, your processes will become more efficient, purposeful and future-proof. 

It can be hard to get to grips with Salesforce on your own, which is why we’re here to help. Consleague helps businesses implement and manage Salesforce to ensure their CRM runs smoothly and suits their needs. 

To learn more about Salesforce implementation and how you can improve your marketing efforts and customer journeys, set up a call today with one of our Solution Experts.

Click below to read more about Consleague’s free, no-obligation Discovery Mapping Programme and to book your 30-minute DMP Consultation. Get the Expert Salesforce Help your business needs for a successful CRM implementation.